A few things that disturb me include the quality of the advertisements that we see on these days. Yes, there are a few nice ones like the Alphenlibe Anti-boring Ad which has been one of my favourites, and the Zoozoos of the Vodafone’s past were nice, the latter making me shift to Vodafone from the dead Uninor. Idea has been always eating my brain with those Sirji Ads and now they have come up with so many of their terrible Ads between the Malayalam version of Who Wants to be a Millionaire/Kaun Banega Crorepathi – Ningalkum Aaakam Kodeeswaran has too many of them! Idea Internet Network = University = IIN? Seriously?
1. The bakery drone maker of IIN: I am surprised that Idea could go this low. No, you are not empowering the youth here, but making them believe that only by studying in IIT that you can be someone who is of significance in this world – even the IIN (Idea Internet Network) is made to sound like IIT making the people who study in regular college seem like idiots. Yes, if you don’t get admission in IIT, you needn’t study more and they make it clear. Be an engineer, and you can use internet to make the best gadgets of India; that is all right there – you will be awesome that way.
See this Vodafone Ad? This is enough to make a good point without lying.
2. The IIN girls who never go out: Yes, they don’t send women to college, but nobody cares to change that and to make sure that the female members of that village also have equal chances. If you have a mobile phone with Idea internet connection, women can stay locked in their houses. The kind of land where women are not allowed to go to college and study, can have the best android phones and 3G internet which the girls can use without any restrictions. Good bye, logic. You were never even in the extended picture.
3. The IIN student who searches for brain: Why would someone need internet to decide what to study? What a student needs is the brain to make decisions for himself and he can always choose the books instead. If someone thinks that the not-so-authentic information in the internet equals or is better than what he or she studies at the university, Indian Government can just ban all universities and tell the citizens to come and write exams which can be conducted every six months or so.
4. The IIN teacher who uses internet to teach: Here is the dumb teacher who thinks that she can only use internet with Idea, and still she is not fired. She can’t read books, and therefore chooses to use internet to teach students. This internet addict thinks that everything which is found on internet is true and updates her classes according to what all that she can find there and not from the books. I am glad that I finished the school early and won’t have to learn from a teacher like her.
BSNL doesn’t need Ads. Yes, their Ads are not good either, but they don’t need it.
Did Idea invent internet? It seems to be trying to make people think so. Internet is not the best place to study, dear Idea – it has too much of abuse, porn, hatred, wrong information and everything which can make the place the worst university to study. Internet can help for some knowledge, but is no real teacher. There were those terrible Honey Bunny Songs, No Ullu Banoing, What an Idea Sirji, and now this. This is the lowest point. I have once been a customer of Idea before using Airtel and Uninor. I am now using Vodafone – until they outsmart Idea in making such disgusting advertisements. I also do keep a BSNL number. My whole house has turned Idea-free due to their advertisements.
There are other Ads like those of Imperial Blue which generalize or stereotype men, and those Pepsi and Boost advertisements which bring too much of the Indian cricket team without knowing any of innovation. The jewelry advertisements of Kerala are very much unbearable as you can guess easily. Those irritating bike Ads with stunts are the perfect examples of having no creativity at all. Then there are the people of the toothpaste who come into bathrooms after kicking open the doors – do they do any good?
***The images used in this blog post are from the Facebook pages of Vodafone Kerala and BSNL Kerala which are the network connections which I use. I really hope that there are better advertisements for Idea too, so that I can watch the television programs in peace. And please value books more than internet. Thank you.
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The Tea Cerebrations 