Coming back to those videos which were made as part of Crash the IPl programme, there were a few which could have been made better with a few changes. There is innovation hidden right there which haven’t really come out as expected. But a few changes are sure to bring enough power to to these advertisements and they can be used by the Pepsi a lot better than their winners and finalists or their own Ads!
Crash the Pepsi IPL – “Craze for Pepsi”
Uploaded by Nikita Pagare
It is always better to go back to old model of gaining things – that is to scare people, especially when there is no scope for a civil war in the house. This is something that can work wonders. But this could have been better working with more than just the hair. The Grudge model is not that effective for everyone, and if Anniyan was intended, this is the wrong hair. A little bit more make-up would have been done a lot of favour to this advertisement. There is nothing about jumping from the top of a cliff or building – this is a simple thing to do.
Crash The Pepsi IPL – “Do it Abhi!”
Uploaded by Mikhail Shah
I thought that this was well shot and worked with the basic idea of getting one’s love very well even though this works on a luck based situation rather than anything else. Still, there is nothing special about it – may be they could have used the first and the last few seconds to generate the same. You have to applaud the quality of this one though, and the cast is also very good and suitable. It is just the punch which was needed, and may be if this had a very much longer version, things could have worked in a more special way.
Crash The Pepsi IPL – “Jeeto par pyar se”
Uploaded by Ayush Sapra
There is the idea of winning and then being magnanimous. It is only fair to be good after being victorious – not being like those bloody conquerors of the past. May be this one could have had more focus on the same and finally coming up with the Pepsi. More detail could have done the advertisement a lot more good, as this is more like something we have been knowing and watching other forms for quite a long time. Still, there seems to be an attempt to make it much better with this one.
Crash The Pepsi IPL – “#LiveItAbhi”
Uploaded by Sanghamitra Dasgupta
I think that it is time that Pepsi uses some animation for their advertisements. This is more like an advertisement which could have gone out of being this simple because this idea of things getting better with a drink has been used so much everywhere. But it is still good to watch as an animated alternative. May be there could have bigger twists in the desert, and Pepsi can always come up better animation if they use this. Seeing some of those advertisements which not much acting and the others with random celebrities who do more bad than good, may be this is the need for the day.
Crash The Pepsi IPL – “Meri Pepsi”
Uploaded by Sachin Barthwal
I feel that this advertisement do have the potential to be a lot better with the fight over Pepsi. A number of sequences showing the battle over Pepsi could have made this a nice treat, and a good amount of scenes could be added over there, with them ending quick enough but making the desired impact. We have seen funny fight scenes nicely done to good impact, like in the movie Angry Babies, and this needs to shift its focus to making such interesting fun with Pepsi being at the centre of all action. No, don’t go too much further, but keep it funny enough.
***This blog post is related only to those advertisements which I thought could be better, and would have worked nicely as the Pepsi Ads with changes being made. It is only about those which I have personally thought to have potential and has no relation to the best that could be. It is just an opinion and not a judgment, and so you needn’t bother about why another advertisement was not selected over one of these.
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