Crashing the IPL Again

Coming back to those videos which were made as part of Crash the IPl programme, there were a few which could have been made better with a few changes. There is innovation hidden right there which haven’t really come out as expected. But a few changes are sure to bring enough power to to these advertisements and they can be used by the Pepsi a lot better than their winners and finalists or their own Ads!

Crash the Pepsi IPL – “Craze for Pepsi”
Uploaded by Nikita Pagare

It is always better to go back to old model of gaining things – that is to scare people, especially when there is no scope for a civil war in the house. This is something that can work wonders. But this could have been better working with more than just the hair. The Grudge model is not that effective for everyone, and if Anniyan was intended, this is the wrong hair. A little bit more make-up would have been done a lot of favour to this advertisement. There is nothing about jumping from the top of a cliff or building – this is a simple thing to do.

Crash The Pepsi IPL – “Do it Abhi!”
Uploaded by Mikhail Shah

I thought that this was well shot and worked with the basic idea of getting one’s love very well even though this works on a luck based situation rather than anything else. Still, there is nothing special about it – may be they could have used the first and the last few seconds to generate the same. You have to applaud the quality of this one though, and the cast is also very good and suitable. It is just the punch which was needed, and may be if this had a very much longer version, things could have worked in a more special way.

Crash The Pepsi IPL – “Jeeto par pyar se”
Uploaded by Ayush Sapra

There is the idea of winning and then being magnanimous. It is only fair to be good after being victorious – not being like those bloody conquerors of the past. May be this one could have had more focus on the same and finally coming up with the Pepsi. More detail could have done the advertisement a lot more good, as this is more like something we have been knowing and watching other forms for quite a long time. Still, there seems to be an attempt to make it much better with this one.

Crash The Pepsi IPL – “#LiveItAbhi”
Uploaded by Sanghamitra Dasgupta

I think that it is time that Pepsi uses some animation for their advertisements. This is more like an advertisement which could have gone out of being this simple because this idea of things getting better with a drink has been used so much everywhere. But it is still good to watch as an animated alternative. May be there could have bigger twists in the desert, and Pepsi can always come up better animation if they use this. Seeing some of those advertisements which not much acting and the others with random celebrities who do more bad than good, may be this is the need for the day.

Crash The Pepsi IPL – “Meri Pepsi”
Uploaded by Sachin Barthwal

I feel that this advertisement do have the potential to be a lot better with the fight over Pepsi. A number of sequences showing the battle over Pepsi could have made this a nice treat, and a good amount of scenes could be added over there, with them ending quick enough but making the desired impact. We have seen funny fight scenes nicely done to good impact, like in the movie Angry Babies, and this needs to shift its focus to making such interesting fun with Pepsi being at the centre of all action. No, don’t go too much further, but keep it funny enough.

***This blog post is related only to those advertisements which I thought could be better, and would have worked nicely as the Pepsi Ads with changes being made. It is only about those which I have personally thought to have potential and has no relation to the best that could be. It is just an opinion and not a judgment, and so you needn’t bother about why another advertisement was not selected over one of these.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda

TeNy

The Conquest of Fear

Watch the ad that shows Arya’s journey from fear to victory with Mountain Dew.

There are not many things stronger than fear. Some people will say that there is faith, others will believe in hope, but the strength of fear is, at most of the times bigger than any of these other things. People do things or hesitate to do things just because of fear, and it is not something new – it is a fact that we can see through centuries; history proves the same during its passage through ages. There is the need to conquer this fear if we have to progress in life. Don’t we all need to #RiseAboveFear?

I have had my fears, and even as I have never really made a list about the same, I am certain that one of the bigger fears were my fear of the heights. Yes, I have rarely dared to go to the heights and take a look below. Even when I did, I have mostly been holding on to something and chanting prayers. But that had to change with a journey, and it was that day on which we decided to go to Malayattoor.

The beautiful altar serves as a blessing to our journey.

The beautiful altar serves as a blessing as well as a confidence booster to the journey.

For those who don’t know about this place, it is a pilgrimage centre about fifty kilometres from Cochin, with a church located at the top of the hill, where Saint Thomas the Apostle is supposed to have prayed there. It is believed that, after arriving at Kodungalloor in AD 52, he stopped at Malayattoor on the way to Mylapore. This is one of the most visited Christian pilgrimage centres in Kerala and should be the top holy destination in the whole of India which is not dedicated to the Virgin Mary.

So, when my friend told me that this time he is visiting the place alone as his father was not well and won’t be able to climb the hill, I decided to give him company. This was to be my first successful climbing of a hill, as I have been afraid until then. I have tried to go up this hill, but never even reached near even quarter of the distance, as I got worried and came back every time – a total of three times until then.

The rocks are nothing just the path to our final destination

The rocks are nothing but just the path to our final destination at the top of the hill.

It was easier for him, as he has already been to the top many times. I was still worried about the slippery rocks which stood on the way, and my inability to maintain balance due to fear was evident. He was faster and had to stop regularly to wait for me. The sights of older people and devotees climbing while holding different types of big crosses on their shoulders were more of the inspiration for me.

The church at top of the hill awaits us reaching there.

The church at the top of the hill awaits us to reach there, surrounded by nature.

I wondered why I was thinking about myself as so weak, and was being too afraid. The fact that it was a pilgrimage strengthened me. I felt that this was the moment to get rid of the fear, and something like this will only strengthen me for future. If I can’t climb to the top now, my fear was never going to end, and I would never have any confidence about myself.

The old altar also awaits us believers on the top of the hill.

The old altar with its own antiquity also awaits us believers on the top of the hill.

So, I stopped at the beginning stages of the journey and had a Mountain Dew, one of my favourite soft drinks. It has been what I always preferred to have, along with Mirinda and 7Up. So I continued that journey upwards, and I decided to make it as fast as possible. There were so many people around, and as people of all ages were doing the same thing with confidence, it helped me a lot in gaining the confidence.

One of the views before reaching the top - fair enough to inspire.

One of the views before reaching the top – quite strong enough to inspire anybody.

It took me much less time for me to reach the top as I decided not to stop at anything, not for my fear of looking down and neither for my doubts about reaching the top, and I have never been happier when I was at the top. I considered it my greatest achievement against the fear, and I was not afraid anymore. We wandered around there, prayed and had another bottle of Mountain Dew along with clicking a few photos.

 And then I was at the top; I couldn't be any happier.

And then I was at the top; tired and of lesser strength, but I couldn’t be any happier.

After giving Saint Thomas his due and spending our time in prayers, we slowly came down, and I had no fear in coming down, as I had conquered what I thought I couldn’t. I was sure that this was only the beginning of my big journeys to the heights. It was the end of a journey and the beginning of the confidence which had me not that worried about the heights any more. On the way back, we stopped at the Indian Coffee House at Kalady and had tea to plan another journey, after this victory.

And then it was the time to take a look towards the beauty of nature.

And then it was the time to take a look at the beauty of nature, along with having some rest.

*All photos used in this blog are from my journeys to Malayattoor at different times, taken on my Sony Cybershot DSC-W310. This blog post was written as part of Mountain Dew‘s “Rise Above Fear” Happy Hours campaign in association with Indiblogger. Have a wonderful weekend and Sunday, and do spare some time to check the official Mountain Dew Page on Facebook: https://www.facebook.com/mountaindewindia.

TeNy