For the Last Phase

Here is my last list of choices from the commercials made by users for the #CrashThePepsiIPL activity. As the voting process for selecting the commercial from the common audience starts from 7th May and is supposed to go on till the 14th of May, let’s cast our votes to what we like the most, and make sure that the most deserving ones win this activity. As this is the last choice which I make, I have chosen six of them instead of five which has been my usual choice of number.

Crash the Pepsi IPL – The Robber
Uploaded by Ashutosh Joshi

Here is another commercial which I have been talking about. This is one advertisement which I liked from the first look itself. I checked this one again and didn’t like it any less. This is exactly the passion which is required with Pepsi and IPL in its raw state. Even with those rather quick moves to the top, this is how one can actually crash IPL when the match is going on. Just get to the top of a building with your favourite drink and see the action from there – yes, the scores can be checked from the mobile phone and all will be well at the top as long as it is peaceful. This is the first commercial for which I liked from the list, which is why a vote will be right there for “The Robber”.

Crash the Pepsi IPL – Ek Saathi
Uploaded by Sukrut Teni

I feel that this one has a certain amount of extra quality added to it, and the feeling that the protagonist seems to share is kind of like what I share with tea. The commercial does show how a little something can become more than just one thing. The shots are very nice, and there are points in the video when we can relate with more than one thing in our life. It looks very neat and seems to have been made with a lot of professional touch. There is a fine feeling that this commercial provides, and this becomes another advertisement for which the need for a vote has arisen.

Crash the Pepsi IPL – The fault in our Suhagraat
Uploaded by Anshul Agrawal

When I mention advertisements which begin with the first night, it might give the feeling that it is time to get me married. But the point still remains that this is a cute advertisement, and I have surely told that before. Everyone has the right to be disappointed in the absence of something, and here it is Pepsi, and the idea about the same has been nicely added to this video which makes this one have a certain advantage above most of the other commercials, but this is still not a finalist – let’s make this one get those public votes and be the People’s Choice Pepsi IPL Ad instead – after all, voting is in our power now.

Crash the Pepsi IPL – Hawww Pepsi!
Uploaded by Jai Sughand

As I have mentioned earlier, sometimes people do anything for a soft drink in an advertisement, and this is no different case. Still, this is nicely done and tells us that you need to keep an eye on your drink, especially when you are at college – well, you can’t really disagree with that, because it can happen to anyone anytime. In case of a doubt, sit with a Pepsi at a college canteen. This one also has a beautiful cast and they can surely act too. I would say that this is made better than how it would have been made by those professionals who come up with the commercials for soft drinks these days, and that deserves a vote.

Crash The Pepsi IPL – Pepsi Fangirl Letter
Uploaded by Abhay Raha

Well, almost everyone got fans these days, and in the case of some people, even their closest friends and relatives might be wondering why this person has fans. So, if the people who have become a curse to the lands can have fans, why not Pepsi? After all, Pepsi is not wandering around irritating people and spreading hatred. If Pepsi doesn’t deserve a good-looking fangirl who got nice letters to spread love, who does? Well, Pepsi surely gets luckier here, and lets add a vote for this nice effort too.

Crash the Pepsi IPL – Jahan Masti, Wahan Pepsi
Uploaded by S Bhavini

Here is the direct advertisement which I have been talking about, as it tells us that Pepsi doesn’t really need a commercial at all – you have to love the way the girl talks about the same. She smiles, takes the Pepsi out her bag, drinks it and becomes the commercial without anything artificial in it. This does seem quite natural, and it is a fact that Pepsi can work easily without a commercial. But as it is like a tradition to have an advertisement, may be this one would work nicely as the commercial which doesn’t go and do an overdose. I am surely in support for a vote for this one for the commercial of our choice!

I’m voting for the best ads in the#CrashThePepsiIPL activity in association with BlogAdda from 7th May to 14th May. Are you?

TeNy

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Making Further Choices

I hereby go back to the #CrashThePepsiIPL activity and choose a few favourite commercials for which I wish to vote for. As the voting process starts from 7th May and is to go on till the 14th of May, I hope that one of these advertisements which I list below gets to win. I have felt that they are quite close to making it to the top, as they are very interesting and innovative. You might need to have a look at these.

Crash the Pepsi IPL – The ‘Un’commercial
Uploaded by Prashanth Ramachandran

The Uncommercial as they call it here, is very good innovation, and you have to love some Pepsi advertisements without all those extra features that you see all around. This time, Pepsi has things simple and it will be nice to see this one the television. Yes, it is a commercial, but still not like those other ones, and we only need to know that it is Pepsi, as it you don’t need to keep saying that Pepsi is this or that, because someone is going to drink it when there is the need, and the need for a commercial is actually not there expect for having a certain need for an existence. Yes, the girl has done a very nice job too. I am thinking simple right now, and I see the need to vote for this one.

Crash the Pepsi IPL – Ahead of Time
Uploaded by Paul Joji Kokkat

I have talked about this before and would do the same again, because this is an excellent innovation of the basic idea which has always been there with fighting for the drink, especially Pepsi. Here they have made the same thing better, and there is no possibility of finding fault with any of the details. They have made the right shots and have managed to cut right where it should have been cut. You will see the details, and it is impossible not to think that this was not professionally made. Who needs Jacques Kallis and Virat Kohli playing in a packed stadium when we can have innovation with common people? This one is like made for the common man, and I would surely want to vote for this commercial too.

Crash the Pepsi IPL – #ThePerfectPartnership
Uploaded by Saachi Agrawal

I somehow missed this one at the first look at the video collection as there were many of them, but not with the smaller list of finalists – this one is sure to catch one’s attention at the first watch itself. In this video from Saachi Agrawal, you have to love how things come together in the end, and you know how the strangest things will begin to have a meaning. The pieces of the small puzzle come together in the end, as there is something awesome which comes out of what seems to be an annoying or ridiculous thing. Yes, there is more than what meets the eye with one’s life, and this is another commercial for which I will vote because of the innovation – nice collection of drawings used too.

Crash the Pepsi IPL – Living It
Uploaded by Kaushal shah

This one has surely made the point by bringing to almost all parts of life. Yes, we see the bottles and cans of Pepsi all around the bakeries, restaurants and even smaller shops, but not really used in the way as it is shown in this advertisement. Here, we see it as part of our lives, and it is surely a big boost to the brand. Well, it might be exaggerated, but not by that much, and we will surely admire it by the way in which it is presented. You can use the cans for the last two occasions for sure, and it is just unfortunate that I don’t play the games any more. I wish to give this one a vote too, because it has made the point so well and it has given an extension for the existing ideas.

Crash The Pepsi IPL – #We Unite Nations
Uploaded by Santhosh Naga Rajan

This commercial is nicely created with colours, and seems to make a fine point with the idea of IPL, even as the game is not what it used to be. IPL might not be that awesome as it used to be, but this advertisement surely has the core at the right place. The ultimate aim of the game here should be to unite people, not through the states of India, but from all around the world. By using these colours and the cricketing imagery, this one surely lets us know what IPL can do as long as all the scandals and the thoughts of hatred are kept away from the sport – this could surely use a vote.

I have made all these choices from the #CrashThePepsiIPL activity finalists list, and I hope to add a few more to this with a possible second part to this post. I do hope that the best ones win the most public votes and go on to become the People’s Choice Pepsi IPL Ad. Let’s use our right to vote here too, and being in the world’s biggest democracy, we have to put it to the best use as we make the choices which we think are the best.

I’m voting for the best ads in the #CrashThePepsiIPL activity in association with BlogAdda from 7th May to 14th May. Are you?

TeNy

Crashing the IPL Again

Coming back to those videos which were made as part of Crash the IPl programme, there were a few which could have been made better with a few changes. There is innovation hidden right there which haven’t really come out as expected. But a few changes are sure to bring enough power to to these advertisements and they can be used by the Pepsi a lot better than their winners and finalists or their own Ads!

Crash the Pepsi IPL – “Craze for Pepsi”
Uploaded by Nikita Pagare

It is always better to go back to old model of gaining things – that is to scare people, especially when there is no scope for a civil war in the house. This is something that can work wonders. But this could have been better working with more than just the hair. The Grudge model is not that effective for everyone, and if Anniyan was intended, this is the wrong hair. A little bit more make-up would have been done a lot of favour to this advertisement. There is nothing about jumping from the top of a cliff or building – this is a simple thing to do.

Crash The Pepsi IPL – “Do it Abhi!”
Uploaded by Mikhail Shah

I thought that this was well shot and worked with the basic idea of getting one’s love very well even though this works on a luck based situation rather than anything else. Still, there is nothing special about it – may be they could have used the first and the last few seconds to generate the same. You have to applaud the quality of this one though, and the cast is also very good and suitable. It is just the punch which was needed, and may be if this had a very much longer version, things could have worked in a more special way.

Crash The Pepsi IPL – “Jeeto par pyar se”
Uploaded by Ayush Sapra

There is the idea of winning and then being magnanimous. It is only fair to be good after being victorious – not being like those bloody conquerors of the past. May be this one could have had more focus on the same and finally coming up with the Pepsi. More detail could have done the advertisement a lot more good, as this is more like something we have been knowing and watching other forms for quite a long time. Still, there seems to be an attempt to make it much better with this one.

Crash The Pepsi IPL – “#LiveItAbhi”
Uploaded by Sanghamitra Dasgupta

I think that it is time that Pepsi uses some animation for their advertisements. This is more like an advertisement which could have gone out of being this simple because this idea of things getting better with a drink has been used so much everywhere. But it is still good to watch as an animated alternative. May be there could have bigger twists in the desert, and Pepsi can always come up better animation if they use this. Seeing some of those advertisements which not much acting and the others with random celebrities who do more bad than good, may be this is the need for the day.

Crash The Pepsi IPL – “Meri Pepsi”
Uploaded by Sachin Barthwal

I feel that this advertisement do have the potential to be a lot better with the fight over Pepsi. A number of sequences showing the battle over Pepsi could have made this a nice treat, and a good amount of scenes could be added over there, with them ending quick enough but making the desired impact. We have seen funny fight scenes nicely done to good impact, like in the movie Angry Babies, and this needs to shift its focus to making such interesting fun with Pepsi being at the centre of all action. No, don’t go too much further, but keep it funny enough.

***This blog post is related only to those advertisements which I thought could be better, and would have worked nicely as the Pepsi Ads with changes being made. It is only about those which I have personally thought to have potential and has no relation to the best that could be. It is just an opinion and not a judgment, and so you needn’t bother about why another advertisement was not selected over one of these.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda

TeNy

Favourites of the List

I have chosen five advertisements from the Pepsi Crash the IPL videos which were made by the fans. I have taken special care not to choose any of the finalists or winners because that would surely be not fair. I had to choose the videos according to my opinion alone, and for the same, I have chosen five of them which I have shared below with the video links and small descriptions for each.

Crash the Pepsi IPL – “The Robber”
Uploaded by Ashutosh Joshi

If you use the phrase “crash the IPL” exactly as it is, I would consider this advertisement the right one to use. Whenever there is a cricket match, we see people crashing into the action from a distance like this. Yes, the climbing is a little overdone, but after seeing the advertisements for Thums Up and Mountain Dew, this is nothing – I expect people to be a lot better than I am, as far as such dangerous stunts are concerned; consider it as a result of looking at the roads all the time.

Crash the Pepsi IPL – “The fault in our Suhagraat”
Uploaded by Anshul Agrawal

This was a cute advertisement, with the need for Pepsi arising during the first night – well, we all have ur preferences, don’t we? I would be highly disappointed in the absence of tea at any moment. Well, they want it and they are going for it without jumping in front of all the available vehicles of the city (sorry, Thums Up and Mountain Dew). The cast is also a nice one, and I thought that this one did treat the idea in a clean manner rather than adding anything unnecessary and without overdoing it – there is some maturity in the treatment here.

Crash the Pepsi IPL – “Jahan Masti, Wahan Pepsi!”
Uploaded by S Bhavini

This is a simple one, but the truth has been spoken. The real truth is that Pepsi doesn’t need an advertisement at all. If advertisements decided which soft drinks we bought, the list would have gone differently – we have never had Pepsi for their advertisements. If we were to choose from them, we would all have been drinking a lot of other things. Drinking Pepsi is something which comes quite naturally related to the mall culture. A bottle of Pepsi comes quite naturally to the new generation.

Crash the Pepsi IPL – “Ahead of time”
Uploaded by Paul Joji Kokkat

I felt this was nicely directed and brought to us, from an idea which has always been there – there are some good changes in the detail made, with two girls’ teams Virat’s XI and Ranbir’s XI playing each other. Well, this is always better to watch rather than having Virat Kohli and Jacques Kallis playing at the stadium – Pepsi should try more of common people than celebrities with the same idea, because it is not the celebrities who make any man drink Pepsi; otherwise why do many other drinks also do good?

Crash the Pepsi IPL – “Hawww Pepsi!”
Uploaded by Jai Sughand

This is another video which follows the usual tactics, and the idea that one will do anything for a soft drink continues. Yes, drinking others’ Pepsi when not looking should come quite naturally, but this surely has a better premise, and this is more possible at college than anywhere else. You can’t leave anything on the table when some people are around, out of the fear for the devourers of all food. The cast is good, and they have timed this one very well. This one works quite nicely in the end.

I haven’t really liked most of the advertisements in the Crash the IPL list, but these five can surely replace those Pepsi advertisements because they have something from the makers who seems to be people with ideas rather than those who keep doing the same thing again and again without any real variety. We need good advertisements, and may be making the common man make them and putting them for vote might be a better solution for the companies considering the current situation of television commercials.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda

TeNy

The Conquest of Fear

Watch the ad that shows Arya’s journey from fear to victory with Mountain Dew.

There are not many things stronger than fear. Some people will say that there is faith, others will believe in hope, but the strength of fear is, at most of the times bigger than any of these other things. People do things or hesitate to do things just because of fear, and it is not something new – it is a fact that we can see through centuries; history proves the same during its passage through ages. There is the need to conquer this fear if we have to progress in life. Don’t we all need to #RiseAboveFear?

I have had my fears, and even as I have never really made a list about the same, I am certain that one of the bigger fears were my fear of the heights. Yes, I have rarely dared to go to the heights and take a look below. Even when I did, I have mostly been holding on to something and chanting prayers. But that had to change with a journey, and it was that day on which we decided to go to Malayattoor.

The beautiful altar serves as a blessing to our journey.

The beautiful altar serves as a blessing as well as a confidence booster to the journey.

For those who don’t know about this place, it is a pilgrimage centre about fifty kilometres from Cochin, with a church located at the top of the hill, where Saint Thomas the Apostle is supposed to have prayed there. It is believed that, after arriving at Kodungalloor in AD 52, he stopped at Malayattoor on the way to Mylapore. This is one of the most visited Christian pilgrimage centres in Kerala and should be the top holy destination in the whole of India which is not dedicated to the Virgin Mary.

So, when my friend told me that this time he is visiting the place alone as his father was not well and won’t be able to climb the hill, I decided to give him company. This was to be my first successful climbing of a hill, as I have been afraid until then. I have tried to go up this hill, but never even reached near even quarter of the distance, as I got worried and came back every time – a total of three times until then.

The rocks are nothing just the path to our final destination

The rocks are nothing but just the path to our final destination at the top of the hill.

It was easier for him, as he has already been to the top many times. I was still worried about the slippery rocks which stood on the way, and my inability to maintain balance due to fear was evident. He was faster and had to stop regularly to wait for me. The sights of older people and devotees climbing while holding different types of big crosses on their shoulders were more of the inspiration for me.

The church at top of the hill awaits us reaching there.

The church at the top of the hill awaits us to reach there, surrounded by nature.

I wondered why I was thinking about myself as so weak, and was being too afraid. The fact that it was a pilgrimage strengthened me. I felt that this was the moment to get rid of the fear, and something like this will only strengthen me for future. If I can’t climb to the top now, my fear was never going to end, and I would never have any confidence about myself.

The old altar also awaits us believers on the top of the hill.

The old altar with its own antiquity also awaits us believers on the top of the hill.

So, I stopped at the beginning stages of the journey and had a Mountain Dew, one of my favourite soft drinks. It has been what I always preferred to have, along with Mirinda and 7Up. So I continued that journey upwards, and I decided to make it as fast as possible. There were so many people around, and as people of all ages were doing the same thing with confidence, it helped me a lot in gaining the confidence.

One of the views before reaching the top - fair enough to inspire.

One of the views before reaching the top – quite strong enough to inspire anybody.

It took me much less time for me to reach the top as I decided not to stop at anything, not for my fear of looking down and neither for my doubts about reaching the top, and I have never been happier when I was at the top. I considered it my greatest achievement against the fear, and I was not afraid anymore. We wandered around there, prayed and had another bottle of Mountain Dew along with clicking a few photos.

 And then I was at the top; I couldn't be any happier.

And then I was at the top; tired and of lesser strength, but I couldn’t be any happier.

After giving Saint Thomas his due and spending our time in prayers, we slowly came down, and I had no fear in coming down, as I had conquered what I thought I couldn’t. I was sure that this was only the beginning of my big journeys to the heights. It was the end of a journey and the beginning of the confidence which had me not that worried about the heights any more. On the way back, we stopped at the Indian Coffee House at Kalady and had tea to plan another journey, after this victory.

And then it was the time to take a look towards the beauty of nature.

And then it was the time to take a look at the beauty of nature, along with having some rest.

*All photos used in this blog are from my journeys to Malayattoor at different times, taken on my Sony Cybershot DSC-W310. This blog post was written as part of Mountain Dew‘s “Rise Above Fear” Happy Hours campaign in association with Indiblogger. Have a wonderful weekend and Sunday, and do spare some time to check the official Mountain Dew Page on Facebook: https://www.facebook.com/mountaindewindia.

TeNy