Crashing the IPL Again

Coming back to those videos which were made as part of Crash the IPl programme, there were a few which could have been made better with a few changes. There is innovation hidden right there which haven’t really come out as expected. But a few changes are sure to bring enough power to to these advertisements and they can be used by the Pepsi a lot better than their winners and finalists or their own Ads!

Crash the Pepsi IPL – “Craze for Pepsi”
Uploaded by Nikita Pagare

It is always better to go back to old model of gaining things – that is to scare people, especially when there is no scope for a civil war in the house. This is something that can work wonders. But this could have been better working with more than just the hair. The Grudge model is not that effective for everyone, and if Anniyan was intended, this is the wrong hair. A little bit more make-up would have been done a lot of favour to this advertisement. There is nothing about jumping from the top of a cliff or building – this is a simple thing to do.

Crash The Pepsi IPL – “Do it Abhi!”
Uploaded by Mikhail Shah

I thought that this was well shot and worked with the basic idea of getting one’s love very well even though this works on a luck based situation rather than anything else. Still, there is nothing special about it – may be they could have used the first and the last few seconds to generate the same. You have to applaud the quality of this one though, and the cast is also very good and suitable. It is just the punch which was needed, and may be if this had a very much longer version, things could have worked in a more special way.

Crash The Pepsi IPL – “Jeeto par pyar se”
Uploaded by Ayush Sapra

There is the idea of winning and then being magnanimous. It is only fair to be good after being victorious – not being like those bloody conquerors of the past. May be this one could have had more focus on the same and finally coming up with the Pepsi. More detail could have done the advertisement a lot more good, as this is more like something we have been knowing and watching other forms for quite a long time. Still, there seems to be an attempt to make it much better with this one.

Crash The Pepsi IPL – “#LiveItAbhi”
Uploaded by Sanghamitra Dasgupta

I think that it is time that Pepsi uses some animation for their advertisements. This is more like an advertisement which could have gone out of being this simple because this idea of things getting better with a drink has been used so much everywhere. But it is still good to watch as an animated alternative. May be there could have bigger twists in the desert, and Pepsi can always come up better animation if they use this. Seeing some of those advertisements which not much acting and the others with random celebrities who do more bad than good, may be this is the need for the day.

Crash The Pepsi IPL – “Meri Pepsi”
Uploaded by Sachin Barthwal

I feel that this advertisement do have the potential to be a lot better with the fight over Pepsi. A number of sequences showing the battle over Pepsi could have made this a nice treat, and a good amount of scenes could be added over there, with them ending quick enough but making the desired impact. We have seen funny fight scenes nicely done to good impact, like in the movie Angry Babies, and this needs to shift its focus to making such interesting fun with Pepsi being at the centre of all action. No, don’t go too much further, but keep it funny enough.

***This blog post is related only to those advertisements which I thought could be better, and would have worked nicely as the Pepsi Ads with changes being made. It is only about those which I have personally thought to have potential and has no relation to the best that could be. It is just an opinion and not a judgment, and so you needn’t bother about why another advertisement was not selected over one of these.

Check out the #CrashThePepsiIPL videos & participate in the activity at BlogAdda

TeNy

The Worst that We See

We are forced to watch some of the worst advertisements because we have to look at the idiot box at times, and now even Youtube is doing the same. I have hated the motor-bike advertisements so much and I never wanted to talk about them (especially of Bajaj Pulsar) – most of those which we saw on the screen never really had anything to do with a particular bike. The same is the case of many others, but the ones I list below pretend that they are so awesome, while they are nowhere near doing that.

Special mention: Fair and Lovely Ads
I have always found the Fair and Lovely Ads more absurd that anything I have seen on the screen. There was rarely a moment for the Ad when it was not racist, and a lot of us had shamlessly fallen into that fairness cream trap. They have been making Indians too attached to turning white and looking down upon the people with darker skins. There was even a version for men, and this should been discouraged a long time ago; but at least we don’t see much of this one, or may be I am not watching enough of the television.

ads (2)

5. The 5 Star Ads
I have to agree that this one began nicely, but then went on to become so repetitive and irritating that nobody really cared about any new advertisements. They actually end up making the chocolate feel like a certain kind of drug, or rather what makes people so stupid and unable to really use their brains in a proper way. It is very close to attaining the zombie status for those who eats them, which is possible with the next advertisements. They can surely think about making such advertisements.

4. The Boost Ads
The Boost Ads have finally succeeded in making sure that the Indian cricket team remained the champions – may be the heroes of our times stopped drinking Boost, and Dhoni never actually tried which is why Australia is the present champion. Boost is no longer the secret of anybody’s energy. Just by putting a number of cricketers in an advertisement, nothing gets better – this is just like a number of Ads with whom there can be a draw; there are too many celebrities and no sense about making a good advertisement. These let us know that some are people running short of ideas.

3. Airtel lovers Ads
The worst and the most irritating lovers were these who plagued our television sets for some time until getting extinct – may be they got divorced even before getting married, and it is only a fair thing. What the advertisement makes clear is that lovers can be really irritating and it is only fair not use the kind of mobile connection which these people use. It was just not working with its fake love content, and has no positive impact made in favour of getting new customers – it did have the ability to work reverse though, may be it brought more people to Vodafone, BSNL and others.

ads (3)

2. The Thums Up Ads
Yes, everyone wants to jump off a building or a cliff and Mountain Dew would say the same “thumbs up” and applaud after you fall on your head. This has never really made any sense at all since it started bothering us on the television. Don’t we all just want to have these bottled drinks rather than think about making a sincere attempt to kill ourselves? I would consider these advertisements more like inspiring suicide rather than anything else. People have to drink these when they are thirsty, not when they are adventurous.

1. Idea IIN Ads
With their worst advertisement being the one which says that everyone has to do engineering, and join something which starts with “II”, and proclaiming that Idea is the only hope that they have with the internet, this mobile network has gone and found a new low. It also teaches the audience that the girls who aren’t allowed to go to college can be and should be happy with just the best andriod phones with internet from Idea. These are only two of the problems of a series of pathetic advertisements. All advertisements which come from them fight hard to outsmart the other to be even more worse.

ads (1)

I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.

***The images used in this blog post are from the Official Facebook Pages of these products.

This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?

TeNy