I have chosen five advertisements from the Pepsi Crash the IPL videos which were made by the fans. I have taken special care not to choose any of the finalists or winners because that would surely be not fair. I had to choose the videos according to my opinion alone, and for the same, I have chosen five of them which I have shared below with the video links and small descriptions for each.
Crash the Pepsi IPL – “The Robber”
Uploaded by Ashutosh Joshi
If you use the phrase “crash the IPL” exactly as it is, I would consider this advertisement the right one to use. Whenever there is a cricket match, we see people crashing into the action from a distance like this. Yes, the climbing is a little overdone, but after seeing the advertisements for Thums Up and Mountain Dew, this is nothing – I expect people to be a lot better than I am, as far as such dangerous stunts are concerned; consider it as a result of looking at the roads all the time.
Crash the Pepsi IPL – “The fault in our Suhagraat”
Uploaded by Anshul Agrawal
This was a cute advertisement, with the need for Pepsi arising during the first night – well, we all have ur preferences, don’t we? I would be highly disappointed in the absence of tea at any moment. Well, they want it and they are going for it without jumping in front of all the available vehicles of the city (sorry, Thums Up and Mountain Dew). The cast is also a nice one, and I thought that this one did treat the idea in a clean manner rather than adding anything unnecessary and without overdoing it – there is some maturity in the treatment here.
Crash the Pepsi IPL – “Jahan Masti, Wahan Pepsi!”
Uploaded by S Bhavini
This is a simple one, but the truth has been spoken. The real truth is that Pepsi doesn’t need an advertisement at all. If advertisements decided which soft drinks we bought, the list would have gone differently – we have never had Pepsi for their advertisements. If we were to choose from them, we would all have been drinking a lot of other things. Drinking Pepsi is something which comes quite naturally related to the mall culture. A bottle of Pepsi comes quite naturally to the new generation.
Crash the Pepsi IPL – “Ahead of time”
Uploaded by Paul Joji Kokkat
I felt this was nicely directed and brought to us, from an idea which has always been there – there are some good changes in the detail made, with two girls’ teams Virat’s XI and Ranbir’s XI playing each other. Well, this is always better to watch rather than having Virat Kohli and Jacques Kallis playing at the stadium – Pepsi should try more of common people than celebrities with the same idea, because it is not the celebrities who make any man drink Pepsi; otherwise why do many other drinks also do good?
Crash the Pepsi IPL – “Hawww Pepsi!”
Uploaded by Jai Sughand
This is another video which follows the usual tactics, and the idea that one will do anything for a soft drink continues. Yes, drinking others’ Pepsi when not looking should come quite naturally, but this surely has a better premise, and this is more possible at college than anywhere else. You can’t leave anything on the table when some people are around, out of the fear for the devourers of all food. The cast is good, and they have timed this one very well. This one works quite nicely in the end.
I haven’t really liked most of the advertisements in the Crash the IPL list, but these five can surely replace those Pepsi advertisements because they have something from the makers who seems to be people with ideas rather than those who keep doing the same thing again and again without any real variety. We need good advertisements, and may be making the common man make them and putting them for vote might be a better solution for the companies considering the current situation of television commercials.